Stampede Ad Campaign

The Manitoba Stampede campaign was created to capture the energy of a local rodeo while appealing to a wide audience across southeastern Manitoba. The event brings together people of different ages and backgrounds, all connected by a shared interest in rodeo culture and community. The goal was to create something bold and eye-catching that could stand out across multiple formats, while still feeling familiar and rooted in tradition.
The design blends traditional Western elements with a simplified, modern approach. A bold colour palette and strong typography help the campaign stand out, while the central horse illustration creates a clear focal point. Structured layouts guide the viewer through key information, and repeating elements create consistency across all formats, resulting in a cohesive, impactful system.